EHData

We Want the World to Understand Entrepreneurial Households

EHdata.org seeks to shift the narrative on Entrepreneurial Households through rigorous research, rich data, and real stories

understanding

Entrepreneurial Households

Driven by aspiration

Entrepreneurial household member
School scene
Community portrait
Rajgarh, Madhya Pradesh
Household scene
Himachal Pradesh
Portrait
Entrepreneurial household member
School scene
Community portrait
Rajgarh, Madhya Pradesh
Household scene
Himachal Pradesh

Studies

Pioneering Research & Insights

EPIC World Foundation works to accelerate the momentum of Entrepreneurial Households. Along with EPIC World, we've supported multiple research efforts to shed light on this aspirational population.

Featured

Ambitiously growing their livelihoods, 250 million Entrepreneurial Households are actively shaping India’s economic future. EH360 is a study on how over 5,200 of them engage with the financial system.

April 2026

Illustration of Indian storefronts representing small businesses

Explore the story

Reimagining Local Economies

A pan-India report that shows Entrepreneurial Households are a large, investable segment, with clear demand for quality services within their local communities.

May 2025

READ THE EPIC WORLD REPORT

EPIC Opportunity Report

A report that defines Entrepreneurial Households, sizes the market, and introduces frameworks to measure their economic activity, highlighting them as an underserved, high-potential customer segment.

Jun 2024

READ THE EPIC WORLD REPORT

Dive deeper

EHs through Data & Stories

Chart Gallery Preview

Chart Gallery

Interactive visualisations to go beyond the EH360 study and examine underlying patterns and potential.

EXPLORE

Video Hub Preview

Video Hub

Understand the lives of Entrepreneurial Households by hearing their stories.

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